Market Researcher startup

merits & demerits ?



Market Researcher startup
merits

◎Flexible Working Style

One of the biggest attractions of starting a business as a Market Researcher is the ability to enjoy a flexible working style. You can progress with projects at your own pace and set schedules that fit your lifestyle. This allows you to transcend work-related stress and create time to focus on what you truly want to do. You don’t have to wear a suit and commute; having online meetings with colleagues while relaxing at home feels like a dream, doesn’t it?

◎The Joy of Meeting Market Needs

Market research has the power to reflect people's voices. The joy of meeting market needs is truly one of the highlights of this job. When you provide the information that clients are looking for, and it leads to new products or services, you can experience a sense of fulfillment that feels almost magical. The thought that your research could influence the success of a company makes it impossible not to feel excited.

◎Opportunities for Continuous Growth

Market research is a constantly changing field. In this business where opportunities for continuous growth are guaranteed, it is essential to keep updating yourself. By continuously learning about new trends and technologies, your skills will sharpen, increasing your competitiveness. Therefore, one of the attractions is that you can enjoy new challenges without getting bored.

◎Relationships with Clients

By working as a market researcher, you can build strong relationships with reliable clients. When the research you provide influences your clients' strategies, that trust deepens. This is possible because this field directly evaluates the quality of your work. Receiving feedback from clients also helps improve your skills, opening up new business opportunities.

◎Lack of Competition

In the field of market research, a lack of competition is a significant strength. Of course, you need to compete with other companies, but compared to consulting or marketing firms, the barriers to entry are still relatively low. If you can introduce new perspectives or approaches and find your own niche, it’s not a dream to stand out from the competition. Conversely, this means there's a vast potential for growth that depends entirely on you.

Market Researcher startup
demerits

×Fear of Uncertain Income

When becoming independent as a Market Researcher, the first challenge you face is the instability of income. Until you acquire clients, stable revenue cannot be expected, leading to struggles with monthly earnings of just a few thousand yen. Especially for new startup founders, it takes time to build trust, which increases financial stress. This instability can decrease motivation and rob you of peace of mind.

×Intensity of Competition

Competition within the industry is fierce, and it is not easy to sustain your business amidst more experienced and financially robust companies. Particularly, creative proposals that are ahead of the game are required, leading to constant pressure to seek out new ideas and approaches. Losing out in competition can result in losing clients, which can exacerbate an already stressful situation.

×Difficulty in Time Management

As a freelancer, how you manage your time becomes crucial. In particular, market research progresses differently depending on the project, and there are frequent situations where you are pressed for deadlines. During such times, securing time becomes extremely difficult, and personal time is often sacrificed. When the balance between work and personal life is disrupted, it can lead to mental strain.

×Burden of Initial Investment

Starting a business requires initial investments, and the costs for equipment, software, and databases necessary for market research can be quite high. Additionally, the costs associated with marketing and sales activities cannot be overlooked. Especially, great care is needed in managing funds in the initial stages, as failures can seriously impact the entire business. Without financial flexibility, you may be forced to take on unreasonable debts, leading to further stress.

×Need for Specialized Knowledge

To succeed as a Market Researcher, reliable data analysis skills and the ability to understand industry trends are essential. These skills cannot be easily acquired; thus, strong specialized knowledge is necessary. This requires a continuous desire to learn, and in some cases, you may need to invest time and money in specialized training. The pressure to keep up with new information can become a considerable mental burden.


On the other hand, there are also disadvantages. First, it is common to be overwhelmed by stress and pressure, especially when there are high expectations regarding deadlines and outcomes, making mental burdens unavoidable. You must constantly keep up with the ever-changing market trends by gathering the latest information and maintaining analytical techniques. It is also not uncommon to be swayed by clients' opinions, leading to a risk that your original proposals might change significantly. These factors can often result in a battle against loneliness, making it challenging to maintain motivation amid ambiguous evaluations of your performance.
Market Researcher merits and demerits? [startup] merideme