Advertising Planner startup

merits & demerits ?

Starting a business as an Advertising Planner comes with numerous advantages. It allows for a higher degree of creative freedom because you can directly shape your ideas and strategies. By building relationships with clients yourself and providing services tailored to their needs, you can enhance customer satisfaction. Additionally, establishing your own brand can increase your credibility within the industry and provide opportunities to create a stable source of income.
On the other hand, there are also disadvantages to consider. Most notably, there is a requirement for initial investment, and there is a risk that it may take time to acquire clients. You must also take into account the instability until your income becomes steady, as well as the pressure within a highly competitive market. Not only will you need to rely on your skills and knowledge, but you may also face various challenges that require sales abilities and marketing expertise.

Advertising Planner startup
merits

◎Gaining Freedom of Time

By becoming independent as an advertising planner, you can gain freedom of time. You can set your own schedule for meetings with clients and project management, allowing you to optimize your work-life balance. For those who struggle in the mornings, starting work in the afternoon is completely fine. This can help reduce stress and foster more creative ideas.

◎Unlimited Income Potential

Starting a business opens up unlimited income potential. As long as you are employed, your salary has its limits, but by increasing your client base and raising project fees, you can dramatically boost your income. Particularly, securing contracts with major corporations offers the opportunity for unimaginable revenues.

◎Establishing Your Own Brand

Starting out as an advertising planner is also an opportunity to build your own brand. By working on projects that reflect your philosophy and values, and by becoming a trusted entity for your clients, you can possess brand power that goes beyond just business. Having such a brand can lead to long-term business success.

◎Acquiring Diverse Skills

During the process of starting a business, you can naturally acquire a diverse set of skills not only in advertising strategies but also in marketing, finance, and sales. This broadens the range of services you can offer and increases your competitiveness. Furthermore, the personal growth you experience through new challenges adds to the enjoyment of your work.

◎Expanding Your Network

Going independent is a great opportunity to expand your connections. Interacting with many clients and partners creates new business opportunities continuously. Particularly in the advertising industry, where connections are crucial, building a reliable network can unexpectedly bring about opportunities.

Advertising Planner startup
demerits

×Resource Constraints

Becoming an independent Advertising Planner requires a significant amount of resources. Particularly, funding is crucial. In the early days of your startup, if you do not have a stable client base, cash flow can become very tight, making it challenging to break free from a state of instability. This risk increases if substantial initial investments are needed, placing pressure on your own or your family's livelihood.

×Intensifying Competition

The advertising industry is an extremely competitive market. As a new entrepreneur, you will face fierce competition from established corporations and emerging startups. Being newly independent, it is not easy to get clients to choose you due to a lack of brand recognition and reliability. Just strategizing how to stand out among seasoned professionals can often leave you feeling exhausted.

×Challenges in Client Acquisition

Acquiring clients, a vital task, poses a particularly difficult challenge for newly established advertising planners. While handing out your business cards and engaging in sales activities, you confront the dilemma of "who is going to trust you?" This can accumulate mental stress. Even if you can offer great ideas or proposals, finding clients who will execute those ideas can be extremely arduous.

×Building Your Image

To succeed as an Advertising Planner, how you build your own and your company's brand image is key. However, in a state of lacking a track record to gain trust, the risk of being perceived as "still inexperienced" by clients increases. As a result, the services you passionately promote might get buried, leading you to unknowingly join the ranks of unknown salespeople...

×Challenges of Time Management

The reality of working as an Advertising Planner often involves being pressured by deadlines. When juggling multiple projects simultaneously, unless you manage your time meticulously, you risk burning out quickly. Moments may arise where you have to sacrifice your lifestyle or health. Especially as client demands escalate, challenging your own limits becomes a very tough decision.


The advantages of starting a business as an Advertising Planner include the joy of utilizing creativity and the opportunity to engage with diverse industries. The role of an advertising planner constantly demands new ideas and concepts, providing ample opportunities to showcase creativity, serving as a platform for self-expression. Additionally, working with clients from various industries allows for a broader perspective and naturally hones communication skills. These elements can enhance passion for work and satisfaction, offering many moments where you can feel a sense of achievement.

On the downside, there are challenges such as unstable evaluations and intense competition. Results may not always be recognized as they are influenced by client nuances and market fluctuations. Furthermore, the entire industry is competitive, leading to an environment where new ideas and methods are constantly sought after, which can induce stress. The stress of interpersonal relationships cannot be overlooked either; situations requiring smooth communication can also become a mental burden.

Advertising Planner merits and demerits? [startup] merideme