Hokkaido startup

merits & demerits ?

One of the major advantages of starting a business in Hokkaido is the abundance of fresh local ingredients! You might be able to create a business that highlights the unique characteristics of the region! There are solid tourism resources, and a synergistic effect with the tourism industry can also be expected. However, the harsh winter cold and the declining local population can sometimes impact your business, leading to frequent feelings of risk. It's natural to worry about whether customers will come, which can make it hard to sleep at night!

On the other hand, one of the prominent drawbacks is the poor accessibility! It's alarming how underdeveloped the infrastructure is compared to cities like Tokyo! Additionally, due to the lack of local competition, one might worry about whether there is really enough demand! Feelings of loneliness can also arise, which can shake your motivation to continue the business! It's such a wonderful place, yet struggling with these issues creates a rather complex emotional landscape.

Hokkaido startup
merits

◎The Splendor of Nature

One of the biggest advantages of starting a business in Hokkaido is its magnificent natural environment. With beautiful landscapes throughout the four seasons, the desire to engage in business is greatly enhanced here. The picturesque scenery undoubtedly enriches the soul and stimulates creativity. Being able to gaze upon vast lands from your office is a luxury not found in other regions! It's reasonable to say that the beauty of nature can contribute to business success.

◎Cost-Effectiveness

Next, a unique aspect of Hokkaido is the possibility of starting a business at low costs. Compared to major cities like Tokyo and Osaka, office rent and living expenses are significantly more affordable. The funds saved can be invested in improving products or services, creating opportunities for higher quality business development. Hokkaido is a place that liberates you from financial stress and gives you the courage to take that crucial first step!

◎Perfect Ground for Community-Oriented Businesses

Hokkaido has a fertile environment for community-oriented businesses to thrive. Many companies make the most of local specialties and culture, which fosters trust within the community and makes it easier to attract repeat customers. Have you ever thought that “your business” could be loved by the locals? In Hokkaido, this dream can become a reality. Being embraced by the warm local community is truly the key to business success.

◎Expanding Business through Tourism Resources

Moreover, Hokkaido's charm lies in its tourism resources. With over 10 million tourists visiting from around the world, there's no way to overlook this blessed environment. Business opportunities abound, not only in tourism but also in the food industry, hospitality, and activities. By devising strategies that coincide with the "tourist season," a magical potential to double sales awaits. Starting a business in Hokkaido might just bring your dream business life to reality.

◎The Strength of Community

Lastly, this is a unique attraction of Hokkaido: the strength of the community's cohesion. There is a culture of mutual support among businesses, fostering growth together. Many chambers of commerce and support organizations throughout the region actively assist entrepreneurs and emerging businesses, guiding them towards success. Free from anxiety and feelings of isolation, having companions who uplift your business serves as a strong backbone for entrepreneurs. The power of community will act as a powerful battery to support your dreams.

Hokkaido startup
demerits

×Barriers of Access and the Struggles Brought by Vast Nature

Hokkaido is known for its beautiful natural environment, but for entrepreneurs, this vast land can become a kind of prison. The reality of difficulty in gathering people, along with the physical distance from customers, can result in missed business opportunities. The market size is limited, and the number of consumers is overwhelmingly fewer compared to Honshu, which makes competition quite fierce. Often, you can hear voices lamenting, "There is nothing in Hokkaido," and this is rooted in such circumstances.

×The Cold Winters of Hokkaido and the Business Opportunities that Freeze

With winters lasting about half the year in Hokkaido, the severe cold keeps people indoors and discourages outings. As a result, sales opportunities decrease dramatically. This situation creates a "frozen period," particularly impacting businesses centered around tourism, leading to a sharp decline in revenue. During the period when tourists do not visit, whether your business can survive becomes a significant challenge.

×Labor Shortages and the Difficulty of Uncovering Hidden Treasures

Labor shortages are serious nationwide, but in Hokkaido, especially in rural areas, this problem is even more pronounced. The inability to secure talented individuals leads to a lack of specialized skills and knowledge necessary for startups. It is a tragedy where it seems like there is a mountain of treasure buried, yet there are no workers to dig it out. Ironically, the more scarce the profession, the harder it is to uncover the buried talent.

×Overcoming a Polite Culture: The Trials of Sales

The people of Hokkaido are very polite and modest, making it difficult to capture their hearts through sales activities. Especially, hard-selling or aggressive sales tactics that work in urban areas are often perceived as "annoying." Gaining recognition from the locals is not easy, requiring diligent efforts that ultimately wear down your nerves.

×The Trap of Internet Connectivity: Digital Barriers Stand Tall

In this age of remote work and thriving online businesses, internet connectivity is essential. However, in some areas of Hokkaido, infrastructure is underdeveloped, and slow internet speeds are commonplace. As a result, if you are considering focusing on online business, you will struggle with physical constraints. It feels as if you are riding the winds of a highland, only to be blocked by a mountain right in front of you.

×Conclusion: Trials Await Beyond the Decisions

As seen, there are many disadvantages lurking in starting a business in Hokkaido. However, adversity can also be an opportunity for growth. If you choose to take on the challenge in this region, you need to accept these issues and be prepared to overcome them. Let's take on the harsh realities while maximizing the charms of Hokkaido. This endeavor will mark the first step toward a new beginning known as growth.

One of the attractions of launching a startup in Hokkaido is the overwhelming joy of being surrounded by breathtaking nature! It is an environment that food lovers will cherish, as there is an abundance of delicious gourmet options. The numerous hot springs provide a perfect way to refresh and rejuvenate after a long day. Moreover, various activities are available, enhancing the enjoyment of playing in nature! Meeting the hospitable locals also brings heartwarming moments.

On the other hand, there are not a few drawbacks to consider. The struggle with high transportation costs and the access barriers posed by the vast nature can hide many challenges. There is also a high possibility of getting stuck in traffic at popular tourist spots, and the limited dining options may be a concern as well. Particularly during the cold winter months in Hokkaido, business opportunities may freeze up. The shortage of talent is another serious issue, making it difficult to find outstanding personnel. It is essential to be prepared to overcome these trials!

Hokkaido  merits and demerits?  [startup]  merideme